I love roller coasters!  I may be biased, but I happen to think that Cedar Point in Sandusky, Ohio, has the best roller coasters in the country.  Having grown up in Northeast Ohio, our family would make at least one trip a year out to Cedar Point, “The Amazement Park.”  They had some awesome roller coasters – The Blue Streak, Gemini, The Corkscrew – and my dad, brother and I would ride each of them as many times as we could before heading for the exits at the end of the day.  Yes sirree, Bob, that was some kind of fun!

There is one type of roller coaster that I can think of that isn’t much fun.  It’s known as the “emotional roller coaster,” and it’s what you usually experience shortly after getting started in a network marketing business.  When you first hear about a network marketing opportunity, you can get pretty excited as you realize you can actually own a business and create an income that can lead you toward financial freedom.  You might be a bit apprehensive, having never done something like this before, but you sign up, plant your flag, and declare that you are going to have it all.  You then talk to some of your friends, or family members, about your new business.  Instead of supporting and encouraging you, some of them question your sanity and proclaim that someone like you could never succeed in something like that – it’s too risky, or too hard, or it doesn’t work because my Uncle Bob tried that once and he didn’t make any money, or its got to be illegal.  Suddenly, the high you felt after signing up, at the top of the roller coaster hill, is gone and replaced with anxiety and doubt, as the roller coaster plummets down that first hill.

You soon start heading up, emotionally and figuratively, after speaking with you sponsor and some of the leaders in your company.  They reiterate that, yes, you can do it if you work at it, and that you shouldn’t place too much stock in the opinions of people who have never run a business nor generated any kind of wealth.  You invite your best friend to hear about the business, and he agrees to meet you the following night.  The problem, though, is that he never shows up, nor does he call you to let you know he won’t be there.  Worse, he’s now avoiding your phone calls.  Your stomach churns as you once again streak downward, questioning anew your business and your ability.

The people that survive and thrive in this industry are the ones that stay persistent and consistent regardless of how they feel at any given moment on any given day.  A mentor of mine offered this advice should you find yourself on the emotional roller coaster:  “Keep the bar down!”  Know that you are going to have good days and not-so-good days, but if you stay committed and realize that, the peaks and valleys will diminish as time goes by.  You’ll start to understand that your success is not determined by whether or not your best friend, your sister, or your cousin joins the business with you.  What matters is what you do with your business.  You might find yourself without much support because, even though you have stepped outside your comfort zone for a chance at improving your life, others have no intention of leaving their comfortable routines, even if they are living paycheck-to-paycheck with no change in the foreseeable future.

Your success will be a result of your efforts.  Your attitude will be what you choose to make it.  You can not only survive the emotional roller coaster, but you can conquer it!

– Mark

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