These days, if you are interested in starting a home based business or want to improve the results that you are currently getting in your business, things can be a little confusing.  A quick perusal of YouTube displays a seemingly endless number of videos about home based businesses, network marketing, MLM, etc.  What’s interesting, though, is that many seem to be variations of the same theme: We’ve got the best opportunity, so you should join XYZ Company.  Now, we know that they can’t all be the best, so where do you go from here?  There are a few key things you should evaluate before signing up for any business opportunity:

The Company itself – You must do your due diligence on the company.  What kind of character do the leaders posses?  Who are its leaders? Do they have a proven track record in direct sales and network marketing?  Are they respected in the industry?

The Compensation Plan – Make sure that you understand it!  If someone is claiming that you can earn x amount of dollars within a certain time frame, what needs to be done in order to earn that amount?  Does the compensation plan pay out bonuses up front whil you are developing your business and creating the residual income that you desire? Just as important, can those bonuses be realistically attained?

Training – Training is an extremely important aspect in researching a business opportunity.  Without proper training and support, you will have a much more difficult time not only getting your business up and running but also growing it into the multi-million dollar opportunity it can be.  How often is the training, and how accessible is it?  Who are the trainers?  How do you get immediate help?

Product or Service – It probably goes without saying that you need to represent a product or service that you actually believe in.  If you are just trying to push something off on your family and/or friends but wouldn’t buy it our use it yourself, you are going to have a tough time closing deals.  If you don’t believe in it, people will be able to tell just by talking to you.

The Marketing System – What kind of marketing plan is in place to help you get the word out.  Let’s face it, you have only so many family and friends.  Is there a system in place by which you can market your business in other ways, most notably online?  When faced with a small or non-existent marketing budget, are there ways to generate leads at no cost?

While there may be additional factors to consider, for me these were important.  Choosing the right opportunity/system will go a long way in determining whether you have the possibility of achieving the lifestyle you desire and deserve.

If you’d like to learn more about the opportunity that I found that met all of my key criteria, a company dealing in a product that I would LOVE to have a garage full of, a product that is actually 100% approved by the government, click here for more information.

If you do not have a step-by-step blueprint for generating an unlimited number of prospects for your business, check this out (unless you already have too many leads) – How To Generate Free Leads.